Meet Transforma, a font family that started from a spark of inspiration by our founder, Svet, and flourished under the creative hands of Type Director Viktoria Usmanova and Senior Type Designer Ani Dimitrova. Transforma is all about blending worlds – it combines a sleek sans serif with a smooth, handmade script, and introduces a third player, “The Mix,” where these styles dance together in harmony.
The sans serif part of Transforma is designed with wider proportions for better legibility at smaller sizes, featuring ink traps and vertical cuts that add a contemporary touch. The ExtraBlack weight turns up the contrast and plays around with the shapes of letters like “a”, “f”, and “g” to bring something fresh to the table.
The Script, on the other hand, is all about capturing the essence of handwriting, creating a flow that’s both natural and engaging. And then there’s The Mix – a creative playground where the sans and script styles merge effortlessly, proving that opposites really do attract.
Ani Dimitrova, sharing her journey with Transforma, points out the fun and challenge in marrying contrasting styles into The Mix, imagining it as the perfect pick for designers who want to sprinkle some playfulness on their projects.
Transforma embodies a blend of personalities: it’s engaging, lively, slightly unconventional, and always eager to bring a distinctive flair to your designs. With a total of 22 fonts across three sub-families, including three commercially free options, and extensive support for Extended Latin and Cyrillic, Transforma is poised to inspire your next creative venture.
